PPC or CPC
The services listed below generally sell paid listings on a cost-per-click or CPC basis. They are also sometimes called PPC or pay per click search engines. Advertisers pay for every click the search engine sends them, and those who pay the most generally get listed higher.
Say , google is putting our link on its adwords , we have to pay for eack link click by an user .
Benefit to Google : we r paying at each click
Benefit to us : User visiting our site .
People can simply click your ad to make a purchase or learn more about you. Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
You can edit your ads and adjust your budget until you get the results you want. There's no minimum spending requirement--the amount you pay for AdWords is completely up to you. Charged only if someone clicks your ad, not when your ad is displayed.
Is CPM better than PPC ?
I was thinking about google's cost per thounsand impression adword plan. It helps to build image for a company. When a particular ad shows infront of you thousands of time then you probably click on it once and may purchase some thing from the site. I used it for my couple of sites and got huge visitors and clicks. For me CPM is better than CPC ad.
source : adwords.google.com
