Google Penalties and Their Solutions
Penalties vary in length. More minor penalties may last from one to three months, while the most severe banning from the Google index penalty may even be permanent.
1 . A loss of a point of Google PageRank (the measure of the importance of a web page on the Internet) is one less severe penalties : Moving down from PR3 to PR2. Worst can be, PageRank drop is from PR6 to PR5. It is much harder to move up from PR5 to PR6, than it is to recover from PR2 to PR3. Bcoz Google PageRank scale is not linear, but exponential like the earthquake Richter Scale. It takes many times more and stronger incoming links to move up to the next PageRank level, with every succeeding step.
A more severe punishment is loss of all PageRank entirely. Regardless of what your website's current PageRank, to be moved down to a PR 0 .
Moving up the punishment scale, using PageRank drops as the punishment, the grayed out bar is the most severe. Linking to that site can even result in a penalty for the linking site. The gray bar site is a Google pariah.
2. Search engine results placements (SERPs) : A penalized site may find dropped either slightly, or perhaps even very dramatically, in the search results for their important targeted keywords. Since achieving top rankings for those keyword terms is the ultimate goal of terms of service violators, the resulting loss of revenue really hurts them.
3. Ultimate penalty, of course, is complete banning of a website from the Google search engine index entirely. The length of a website ban may vary, the ban is permanent.
In less stringent cases following correction of the violations, the ban may be lifted, and the site restored to the index. There is probably a probation period involved for re-indexed sites as well.
source : http://www.seochat.com
1 . A loss of a point of Google PageRank (the measure of the importance of a web page on the Internet) is one less severe penalties : Moving down from PR3 to PR2. Worst can be, PageRank drop is from PR6 to PR5. It is much harder to move up from PR5 to PR6, than it is to recover from PR2 to PR3. Bcoz Google PageRank scale is not linear, but exponential like the earthquake Richter Scale. It takes many times more and stronger incoming links to move up to the next PageRank level, with every succeeding step.
A more severe punishment is loss of all PageRank entirely. Regardless of what your website's current PageRank, to be moved down to a PR 0 .
Moving up the punishment scale, using PageRank drops as the punishment, the grayed out bar is the most severe. Linking to that site can even result in a penalty for the linking site. The gray bar site is a Google pariah.
2. Search engine results placements (SERPs) : A penalized site may find dropped either slightly, or perhaps even very dramatically, in the search results for their important targeted keywords. Since achieving top rankings for those keyword terms is the ultimate goal of terms of service violators, the resulting loss of revenue really hurts them.
3. Ultimate penalty, of course, is complete banning of a website from the Google search engine index entirely. The length of a website ban may vary, the ban is permanent.
In less stringent cases following correction of the violations, the ban may be lifted, and the site restored to the index. There is probably a probation period involved for re-indexed sites as well.
source : http://www.seochat.com
