Friday, December 14, 2007

Google Penalties : -30 Penalty

Penalty occurs in a website for a cretain number of keywords; your website will trank to 31st postion(down) in google.com or country specific search engine, inspite of whatever you do to promote the site.
Posted by Peter at 11:26:52 | Permanent Link | Comments (0) |

Activities that can result in Google Penalty

1. Violation of Google's webmaster guidelines : Overall theme of Google's webmaster guidelines is to not attempt to trick the search engines. For enhancing SERP results and PageRank, the avoidance of what Google calls "link spammers" and "bad neighborhoods".

2. Link farms : A link farm exists solely to increase PageRank by requiring the exchange of links between themselves and otherwise entirely unrelated websites.

3. Hidden text or Hidden links : It also disapproves of "cloaking" and "sneaky redirects". Hidden text is usually in the form of keywords, written very small, usually in the same color as the web page, or both. The idea is to have the text read by the search engine spider, but not by the site visitor.

4. Heavy use of keywords, that clearly do not belong in the context of the web page.

5. Duplicate content, whether pages or entire websites is specifically against the prescribed guidelines. Identical pages are used to add more pages of content.

6. Doorway pages, that are packed with every imaginable keyword to attract the search query, and then steer that traffic via a "sneaky redirect" to another site are expressly forbidden.

Source : http://www.seochat.com
Posted by Peter at 10:30:25 | Permanent Link | Comments (0) |

Google Penalties and Their Solutions

Penalties vary in length. More minor penalties may last from one to three months, while the most severe banning from the Google index penalty may even be permanent.

1 . A loss of a point of Google PageRank (the measure of the importance of a web page on the Internet) is one less severe penalties : Moving down from PR3 to PR2. Worst can be, PageRank drop is from PR6 to PR5. It is much harder to move up from PR5 to PR6, than it is to recover from PR2 to PR3. Bcoz Google PageRank scale is not linear, but exponential like the earthquake Richter Scale. It takes many times more and stronger incoming links to move up to the next PageRank level, with every succeeding step.
A more severe punishment is loss of all PageRank entirely. Regardless of what your website's current PageRank, to be moved down to a PR 0 .
Moving up the punishment scale, using PageRank drops as the punishment, the grayed out bar is the most severe. Linking to that site can even result in a penalty for the linking site. The gray bar site is a Google pariah.

2. Search engine results placements (SERPs) : A penalized site may find dropped either slightly, or perhaps even very dramatically, in the search results for their important targeted keywords. Since achieving top rankings for those keyword terms is the ultimate goal of terms of service violators, the resulting loss of revenue really hurts them.

3. Ultimate penalty, of course, is complete banning of a website from the Google search engine index entirely. The length of a website ban may vary, the ban is permanent.
In less stringent cases following correction of the violations, the ban may be lifted, and the site restored to the index. There is probably a probation period involved for re-indexed sites as well.

source : http://www.seochat.com
Posted by Peter at 10:08:05 | Permanent Link | Comments (0) |

Googlebot Robots META Tag - Metadata Elements

Metadata Elements

The Robots META Tag for Googlebot is meant to provide users who cannot upload or control the /robots.txt file at their websites, with a last chance to keep their content out of Google's indexes and services.

The "robots" tag is obeyed by many different web robots. If you'd like to specify indexing restrictions just for googlebot, you may use "googlebot" in place of "robots".

<meta name="googlebot" content="robots-terms">

Googlebot obeys the noindex, nofollow, and noarchive Robots META Tag. If you place the tag in the head of your HTML/XHTML document, you can cause Google to not index, not follow, and/or not archive particular documents on your site.

The content="robots-terms" is a comma separated list used in the Robots META Tag for Google that may contain one or more of the following keywords without regard to case: noindex, nofollow and/or noarchive.

noindex
Document will not be indexed by Googlebot.

nofollow
Internal and external links in the document will not be followed by Googlebot.

noarchive
Google will not archive a copy of the document (Google's Cached Page).

nosnippet
Google will not display snippets and will not archive a copy of the document (Google's Cached Page). A snippet is a text excerpt from the returned result page that has all query terms bolded. Google Remove Snippets

If this Robots META Tag is missing, or if there is no content, or the robot terms are not specified, then the robot terms will be assumed to be "index, follow" (e.g. "all") which is the default indexing behavior for most major search engine spiders.

source : http://www.seoconsultants.com/

Posted by Peter at 09:56:03 | Permanent Link | Comments (0) |

Wednesday, December 12, 2007

Automated page redirects

The use of automated browser re-directs in any of your pages. Meta Refresh and JavaScript automated re-directs often lead to a Google penalty as the pages using them are perceived to be doorway pages. This technique is especially dangerous if the refresh time is less than 5 seconds. To avoid Google penalties, use a 301 re-direct or Mod Rewrite technique instead of these methods. This involves setting up a .htaccess file on your web server.
Posted by Peter at 09:27:06 | Permanent Link | Comments (0) |